Analisis Bcg Matrix. Pengertian analisis matriks bcg dan contohnya matriks bcg atau bcg matrix adalah alat analisis bisnis yang digunakan untuk membantu perusahaan dalam mempertimbangkan peluang pertumbuhan dengan perencanaan strategis jangka panjang dan meninjau portofolio produk perusahaan tersebut agar dapat mengambil keputusan untuk berinvestasi mengembangkan atau menghentikan produknya. It divides a market on the basis of its relative growth rate and market share and comes up with 4 quadrants cash cow stars question marks and dogs.
Matriks Bcg Wikipedia Bahasa Melayu Ensiklopedia Bebas from ms.wikipedia.org
It classifies business portfolio into four categories based on industry attractiveness growth rate of that industry and competitive position relative market share. Also known as the boston box or grid bcg charts are divided into four types of scenarios stars cash cows dogs and question marks. Market share and market growth.
Bcg matrix was developed by private consulting firm based in boston to help the conglomerates which deals in different businesses and products.
This business method bases its theory on the life cycle of products. Bcg matrix boston consulting group bcg matrix is a four celled matrix a 2 2 matrix developed by bcg usa. By using relative market share it helps measure a company s competitiveness. The horizontal axis of the bcg matrix represents the amount of market share of a product and its strength in the particular market.
